суббота, 25 февраля 2012 г.

YANGAROO and Castle Brands Collaborate for eNote Promotion for Boru Vodka.

Winning Song Delivered by YANGAROO'S DMDS to 650 U.S. Radio Stations

TORONTO -- YANGAROO Inc. (TSX-V: YOO, OTCBB: YOOIF), the industry's leading secure digital media distribution company, has collaborated with Castle Brands, an emerging developer and international marketer of premium branded spirits, to deliver the song "Devotion" by The Loveblisters, the winner of Boru Vodka's second annual "Defend The Bar Band" competition, to radio throughout the U.S. The song was delivered by a DMDS eNote to 650 radio stations in five major formats and the eNote can be viewed by clicking this link: http://www.dmds.com/enote/usa/boru/defend_the_bar_band/winner/?regurl=http://www.dmds.com/dmds/dotnet/Views/Tracks.aspx.

YANGAROO's eNotes are a multimedia promotional tool that can be emailed to selected recipients. eNotes can include animated images or video clips along with a stream of the song that can be reviewed prior to downloading a broadcast quality track via YANGAROO'S Digital Media Distribution System (DMDS).

As winner of the competition, The Loveblisters will receive a professionally produced shot and edited live performance video and $10,000 worth of new musical equipment in addition to the song being delivered to radio via DMDS.

"DMDS has provided us with an exciting new way of promoting the winner of our competition," said Roseann Sessa, Vice President of Marketing and Public Relations for Boru Vodka maker Castle Brands. "Now, hundreds of radio stations will be able to share this year's winner with their listeners and highlight their part in this Boru-branded competition."

Since September 15, independent music fans have been registering to listen and download the music of the competition's fourteen semifinalists, as well as vote for their favorite artist. The semifinalists were chosen by a panel of judges from more than 800 applicants representing 47 states and a wide variety of musical styles. The 650 radio stations in five major formats were also made aware of the semifinalists through an earlier eNote delivered by YANGAROO. The online competition was held at www.boruband.com, a mini-site offshoot of www.boru.com.

"Being able to use our eNote technology to help promote the emerging artist contestants and choose the winner of Boru Vodka's 'Defend The Bar Band' competition has been very rewarding," said John Heaven, President and CEO of YANGAROO Inc. "DMDS not only offers major and independent record labels alike a secure and immediate method of distributing their music to radio, but our eNotes can also be used as an innovative part of music-related marketing campaigns."

About Boru Vodka:

Boru Vodka is made in Ireland from the best grain and most pristine water. The five times distillation process produces a clean vodka of unusual clarity and exceptional smoothness. It is named for the legendary king responsible for uniting Ireland, Brian Boru. Boru Vodka is also available in Citrus, Orange and Crazzberry flavors. Boru Vodka is available nationwide in the United States and Ireland and in a growing number of other international markets. www.boru.com. For more information, contact rsessa@castlebrandsinc.com.

About Castle Brands Inc.:

Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs. Castle Brands' portfolio includes Boru[R] Vodka, Gosling's Rum[R], Sea Wynde[R] Rum, Knappogue Castle Whiskey[R], Clontarf[R] Irish Whiskey, Jefferson's[TM] and Jefferson's Reserve[R] Bourbon, Sam Houston[R] Bourbon, Tierras Tequila, Celtic Crossing[R] Liqueur, Pallini[R] Limoncello[TM], Raspicello[TM] and Peachcello[TM], and Brady's[R] Irish Cream. For more information, contact rsessa@castlebrandsinc.com or visit www.castlebrandsinc.com.

About YANGAROO:

YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.

YANGAROO's DMDS has made over five million deliveries of over 11,000 songs from more than 600 record labels to destinations which include radio stations representing over 35 US broadcast chains.

DMDS is the only system that can digitally deliver music across the U.S., Canada and the UK. YANGAROO has offices in Toronto, New York, Los Angeles, and London, UK. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact John Heaven at 905-763-3553 or visit www.yangaroo.com.

The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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